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Telemarketing Still Proves to be an Effective Marketing Tool for Mortgage Company

Telemarketing Still Proves to be an Effective Marketing Tool for Mortgage Company

(PRWEB) July 21, 2003

Motion Financial II, a Cincinnati-based mortgage loan company, decided to incorporate telemarketing as one of its marketing efforts for 2003. President Linda Spear said that telemarketing is still a very effective means for obtaining sales leads. “Since we began this telemarketing project two weeks ago, we have had a 1.5% increase in the number of qualified leads,” she said.

The decision to carryout a telemarketing project at this time was not an easy one because of all the controversy. But with the market being so hot right now, they couldn’t pass it up.

Motion Financial II hired T.M. Smith & Associates, a local market research company, to design the telemarketing project. To make the campaign a success, T.M. Smith& Associates decided to target a very narrow and direct audience. “We took a look at their database to determine who their likely customers were, as well as their in-house criterion to obtain a good call list,” said President/CEO Tara Smith.

So far, it has paid off. Couple that with the fact that interest rates are at their lowest in 35 years, makes telemarketing for the mortgage industry more attractive than ever, even with the current telemarketing issues” she said.

Motion Financial II is a mortgage loan firm located at 7030 Reading Road, Suite 250, Cincinnati OH 45237. They offer customized loans to meet the needs of potential and existing home and property owners. Their loan programs consist of first-time homebuyers, refinancing, debt consolidation, new construction, commercial lending, and home improvement loans. Their office hours are from 9:00am-5:30pm. Call (513) 841-0585 for further information

T.M. Smith & Associates is a market research and consulting firm specializing in customer satisfaction research and customer relationship marketing. Their office is located at 1500 Chiquita Center, 250 East Fifth Street, Cincinnati OH, 45202.

For more information call 513-762-5551 or visit them on the web at http://www.MetExpectation.com.

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